Well, for starters, academic professional development shouldn’t suck. So if you’re an academic manager wondering how to keep your teachers interested in professional development (PD), or a teacher in charge of your own PD, keep reading.
In today’s world, managing by data is happening in every industry, in every organization. Collecting data is addictive, as it gives a sense of control.
The language teaching world is also not immune to this.
It’s a decision every language school owner makes, consciously or not. Do you focus on making a short-term profit, or on building an excellent brand?
Data is not a dirty word.
Data can improve your school, your students’ experience and your teaching performance.
Data identifies longer term trends about you and your students which you can use to inform your teaching and managing, and become a better TEFL teacher.
Which are the most important figures to look at?
As a language school customer, once I’ve paid my money I have some demands you need to meet.
Fail to meet them, and I’ll go spend my money someplace else. I’ll probably bad mouth you to all my friends on and offline, too.